• Hailey Bieber

• Luxoticaa

• Hailey Bieber • Luxoticaa

CONCEPTING / DIGITAL DESIGN / PROTOTYPING

Dare I say this was the coolest seeding kit that has ever existed? The client came to Roundhouse with the ask of a fashion-fresh seeding kit that inspired creativity in whoever received it. The answer? A 5 piece modular set of sunglass holders that can be infinitely reordered and reclipped to work as a backpack, fanny pack, clutch, belt, BDSM cage suit, you name it.

Sadly, due to a tight schedule, we only got a couple of quick shots of the final product and none left over to keep for ourselves, but I’ve tried my best to illustrate the sheer awesomeness that is this project.

CD: MAKO MIYAMOTO / PM: MARIJE PEEK / SD: DAVE SMITH / 3D: DANA BANBRIDGE

Process

Result

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The Bookshelf