• Merrell
• Merrell
SET DESIGN & BUILD / CONCEPTING / DIGITAL DESIGN
It’s not everyday that you get to pour concrete over foam and call it a mountain. Or pour resin in layers for a liquid topographical effect. For MTL, we wanted to showcase all the features of the MTL LongSky 2, and MTL MQM, both specifically designed for off-road, unexpected, all terrain hikes.
Whatever the conditions, these sneakers can handle it
CD: MAKO MIYAMOTO / AD: JUSTIN SMITH / PM: RYANNE STROHM / PT: DAVE COY / ASB: ALI EVERSHED
Process
Result
• Social Activations
• Social Activations
SET DESIGN & BUILD / CONCEPTING / DIGITAL DESIGN
Creating and calendaring campaign content to help Merrell define and remind the power of self-care outdoors. With a punchy and direct tone, recognizable silhouettes, and breathtaking imagery, our content cut through the noise and surpassed all the snake oil on the proverbial shelves of the #selfcare isle on the internet.
CD: MAKO MIYAMOTO / AD: JUSTIN SMITH / STRATEGY: KYLE SUNBY / PM: RYANNE STROHM
• Changing the Nature of Work
• Changing the Nature of Work
CONCEPTING / DIGITAL DESIGN / STRATEGY
Who benefits the most from the technology Merrell invests in their footwear? Those who see it as a tool to get the job done. We encouraged engagement on social to champion Merrell Work footwear, educated working professionals on the benefits of each shoe, and built confidence in the brand as an expert in durable outdoor gear.
CD: MAKO MIYAMOTO / AD: JUSTIN SMITH / STRATEGY: KYLE SUNBY / PM: RYANNE STROHM
