• Social Activations
• Merrell
• Social Activations • Merrell
SET DESIGN & BUILD / CONCEPTING / DIGITAL DESIGN
Creating and calendaring campaign content to help Merrell define and remind the power of self-care outdoors. With a punchy and direct tone, recognizable silhouettes, and breathtaking imagery, our content cut through the noise and surpassed all the snake oil on the proverbial shelves of the #selfcare isle on the internet.
CD: MAKO MIYAMOTO / AD: JUSTIN SMITH / STRATEGY: KYLE SUNBY / PM: RYANNE STROHM
• Changing the Nature of Work
• Changing the Nature of Work
CONCEPTING / DIGITAL DESIGN / STRATEGY
Who benefits the most from the technology Merrell invests in their footwear? Those who see it as a tool to get the job done. We encouraged engagement on social to champion Merrell Work footwear, educated working professionals on the benefits of each shoe, and built confidence in the brand as an expert in durable outdoor gear.
CD: MAKO MIYAMOTO / AD: JUSTIN SMITH / STRATEGY: KYLE SUNBY / PM: RYANNE STROHM
