CONCEPTING / ILLUSTRATION

Purple

        DREAM FACTORY         

Purple approached Roundhouse with a request: create an infographic illustrating the Brand Mission and Goals for the next two years. I wanted to take the visual metaphors and push them further into a dreamscape, inspiring employees and stakeholders alike to come together to make a dream come true.

Since I don’t want to give away any of Purple’s secrets, I removed all “info” from the infographic.

CD: MAKO MIYAMOTO, JACKIE SALWAY / AD: COLLEEN MCCLAIN

The Process

When it comes to illustration, the best part is the beginning, when the possibilities are endless and the dreams are infinite. But like the dream factory, illustration is the manifestation of dreams into reality. The process of distilling all possibilities into one deliverable.

The most rewarding part of any illustration
is crossing the finish line